Corporate Branding Solution

Are you in need of corporate branding in your company. We take pride in giving you the look that is appropriate to your business or organization.

Interior & Exterior Identity

LUCID is currently taking on makeovers for business. We are sure that with our good eyes on design we will lift up the image that your entity deserves.

What makes a strong tagline?

Taglines may be the second most important branding element. Names are certainly first, but taglines can play an important role in conveying the brand message. Most taglines, however, do not enhance the brand.

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Source of info and strongly-held opinions about branding and positioning



What makes a strong tagline?

Branding related posts:
  1. Why taglines go astray
  2. Three Tagline Traps You’ll Want to Avoid
  3. Naming Tips – Number 41 in a Series
  4. Is Your Tagline a Platitude?
  5. Another lame tagline exposed

Three Tagline Traps You’ll Want to Avoid

Lots of taglines are adopted as part of the branding process because folks think they’re critical to their marketing efforts. Certainly a tagline can crystallize a brand promise and make it memorable, but just as often you get an incredulous, self-serving platitude.

Post from:

Source of info and strongly-held opinions about branding and positioning



Three Tagline Traps You’ll Want to Avoid

Branding related posts:
  1. Is Your Tagline a Platitude?
  2. What makes a strong tagline?
  3. Another lame tagline exposed
  4. Tagline Panic Setting in at American Airlines?
  5. Branding Basics – Step 10

Branding with a USP is Short-Sighted

The commitment of any organization to provide a consistent level of performance, and to dedicate major resources to accomplish that performance, builds the brand, not a USP.

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Source of info and strongly-held opinions about branding and positioning



Branding with a USP is Short-Sighted

Branding related posts:
  1. Positioning and unique selling proposition: two different concepts.
  2. Differentiating your brand is strategic, developing an USP is tactical
  3. Corporate Branding is not a middle-management activity
  4. What makes a strong tagline?
  5. Positioning Isn’t Dead, It’s Just Back Home

Patrons define the brand, and they’re integral to it

not only is the brand defined by stakeholders, the stakeholders are part of the brand just as much as your name, logo, trade dress and tagline

Post from:

Source of info and strongly-held opinions about branding and positioning



Patrons define the brand, and they’re integral to it

Branding related posts:
  1. Branding to exclude the undesirables
  2. A new definition of branding.
  3. Naming Tips – Number 30 in a Series
  4. Corporate Branding is not a middle-management activity
  5. Tension creates a branding dilemma

Branding to exclude the undesirables

The demographics and psychographics of your major customer types really is as much a part of your brand as its mission statement, name or logo -whether you like it or not!

Post from:

Source of info and strongly-held opinions about branding and positioning



Branding to exclude the undesirables

Branding related posts:
  1. Patrons define the brand, and they’re integral to it
  2. A new definition of branding.
  3. Branding Basics: Step Five
  4. Branding Basics – Step 4
  5. Corporate Branding is not a middle-management activity

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About Lucid..

Sample image Welcome to Lucid. We are a high quality brand and website provider. We are working with businesses from all areas in transforming their online and offline presence.

We welcome you to get in touch with us so as to give you the visual identity your company deserves.