Source of info and strongly-held opinions about branding and positioning
What makes a strong tagline? Branding related posts:
What makes a strong tagline?
Taglines may be the second most important branding element. Names are certainly first, but taglines can play an important role in conveying the brand message. Most taglines, however, do not enhance the brand.
What makes a strong tagline? Branding related posts:
What makes a strong tagline? Branding related posts:
Three Tagline Traps You’ll Want to Avoid
Lots of taglines are adopted as part of the branding process because folks think they’re critical to their marketing efforts. Certainly a tagline can crystallize a brand promise and make it memorable, but just as often you get an incredulous, self-serving platitude.
Three Tagline Traps You’ll Want to Avoid Branding related posts:
Source of info and strongly-held opinions about branding and positioning
Three Tagline Traps You’ll Want to Avoid Branding related posts:
Branding with a USP is Short-Sighted
The commitment of any organization to provide a consistent level of performance, and to dedicate major resources to accomplish that performance, builds the brand, not a USP.
Branding with a USP is Short-Sighted Branding related posts:
Source of info and strongly-held opinions about branding and positioning
Branding with a USP is Short-Sighted Branding related posts:
Patrons define the brand, and they’re integral to it
not only is the brand defined by stakeholders, the stakeholders are part of the brand just as much as your name, logo, trade dress and tagline
Patrons define the brand, and they’re integral to it Branding related posts:
Source of info and strongly-held opinions about branding and positioning
Patrons define the brand, and they’re integral to it Branding related posts:
Branding to exclude the undesirables
The demographics and psychographics of your major customer types really is as much a part of your brand as its mission statement, name or logo -whether you like it or not!
Branding to exclude the undesirables Branding related posts:
Source of info and strongly-held opinions about branding and positioning
Branding to exclude the undesirables Branding related posts:
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